Monday, March 23, 2009

Greener and Cheaper


The following information was obtained from an article in the Wall Street Journal, by ALAN G. ROBINSON and DEAN M. SCHROEDER, published March 23, 2009:

For years the conventional wisdom was: if you improved quality, costs would also rise. But then companies discovered the opposite of this was true: by redesigning processes--reducing mistakes, doing things right the first time--companies could provide better products and services AND cut costs!

Living in the time of economic and energy crises, it's time to learn this lesson all over again, as it applies to going green.

Regardless of what many companies think--that improving their energy efficiency and reducing environmental impact is a "great" idea, but impractical due to the cost--businesses CAN go green and lower costs at the same time. No one disputes that it's expensive to cap smokestacks and process hazardous waste. But as the earlier lesson suggests, the focus shouldn't be on cleaning up and its costs -- the focus should be on creating less mess to begin with.

To see examples of how re-engineering processes with green principles and greater efficiency in mind can not only improve a company's standing with nature, but increase its profits and give it competitive advantages as well, please visit Marspec's customer success stories.